HubCulture Globe


Hub Culture is leading the development of an immersive virtual city experience called Emerald City. It deploys a ‘vertical virtual’ development concept from a single access point,, where participants are able to access a virtual cityscape of common event and hospitality areas, working zones and partner Pavilions. Emerald City is citizen driven and sustainable, and employs numerous value creation opportunities for its participants who will be able to work and earn incomes in this virtual space while helping to protect the planet.

Emerald City Mission

The mission of Emerald City (EmC) is to provide a virtual place that connects and creates economic value for its resident citizens, while using that energy to help restore and protect the Amazon rainforest.

Emerald City Design

The master plan for EmC includes up to 10,000 hectares of virtual real estate in a master planned community that links to a variety of existing virtualization resources, making it ready for action today and future-proof for new emerging technologies that can later be layered in and connected to the experience.

Citizens and visitors arriving to the city are greeted with a navigation system allowing them to access the city from a vertical set of technologies, beginning with audio/video conferencing, access to a mobile/web 3D environment, or immersion into a 3D virtual reality environment. This approach makes aspects of the City accessible to everyone, regardless of location or technical capacity, and all in one place.

EmC is being designed in an arcing grid format with a series of wide boulevards and neighbourhood lanes to provide visual demarcation of real estate. The city is divided into three realms, which include 8 districts which are further granulated to neighbourhoods and one hectare properties. A citizen or visitor will be able to access individual properties via a search directory with teleportation to the property reception area, or be able to access reception points in each neighbourhood or district, which will feature common access areas and community services.

Each property comes with a standard set of components for the property owner to enable the best experience possible. Property owners can design their property with a Hub Culture architectural expert or an approved EmC citizen Property Designer. Architects and designers are encouraged to apply to become an approved designer for the City, and to enter their community space designs into a library of available architectural designs for the community to utilize.

Property Developers are encouraged to develop multiple hectares and to bring in partners to the experience, allowing for larger campuses or neighbourhoods in the district to cater for smaller businesses and projects that need meeting and networking space for their employees.

For now, all concept designs in Emerald City need to be pre-approved and realized through the Hub Culture virtual construction team. Once approved these designs can be purchased by a property owner for placement onto their property with a sales tax applied to the purchase benefiting communal city services. Other approved library items will include furniture, landscaping and other virtual materials, which will be further detailed in the Virtual Economy section.

The proposed districts include: Business, Diplomatic, Health, Homes, Leisure, Education & NGO, Retail & Services, and Social. An array of community generated neighbourhoods are expected to emerge within these districts. The three realms focus on public and private spaces interspersed along a coded matrix allowing visitors to teleport between locations, including between individual properties.